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From Chinese brand culture to global brands

Zhiyan, Wu

9781137276346 - From Chinese brand culture to global brands
2e hands

Artikelomschrijving

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Specificaties

Auteur Zhiyan, Wu
ISBN/EAN 9781137276346
Niet meer bestelbaar

Artikelomschrijving

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Specificaties

Auteur Zhiyan, Wu
ISBN/EAN 9781137276346