Events Management
Artikelomschrijving
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
- introduces the concepts of event planning and management
- presents the study of events management within an academic environment
- discusses the key components for staging an event, covering the whole process from creation to evaluation
- examines the events industry within its broader business context, covering impacts and event tourism
- provides an effective guide for producers of events
- contains learning objectives and review questions to consolidate learning
- a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
- fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
- a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Specificaties
| ISBN/EAN | 9781136445125 |
| Druk | 3 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |
Artikelomschrijving
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
- introduces the concepts of event planning and management
- presents the study of events management within an academic environment
- discusses the key components for staging an event, covering the whole process from creation to evaluation
- examines the events industry within its broader business context, covering impacts and event tourism
- provides an effective guide for producers of events
- contains learning objectives and review questions to consolidate learning
- a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
- fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
- a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Specificaties
| ISBN/EAN | 9781136445125 |
| Druk | 3 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |