Zig Zag - The Surprising Path to Greater Creativity
A science-backed method to maximize creative potential in anysphere of life With the prevalence of computer technology and outsourcing, newjobs and fulfilling lives will rely heavily on creativity andinnovation. Keith Sawyer draws from his expansive research of thecreative journey, exceptional creators, creative abilities, andworld-changing innovations to create an accessible, eight-stepprogram to increasing anyones creative potential. Sawyer revealsthe surprising secrets of highly creative people (such as learningto ask better questions when faced with a problem), demonstrateshow to come up with better ideas, and explains how to carry thoseideas to fruition most effectively. This science-backed, step-by step method can maximize ourcreative potential in any sphere of life.