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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property

Harrison, Suzanne S.

9781118004531 - Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property
2e hands

Artikelomschrijving

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies todays biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others Harrison and Sullivan have made an exhaustive study of IAM and its implications for todays businesses.

Specificaties

Auteur Harrison, Suzanne S.
ISBN/EAN 9781118004531
Druk 1
€ 45,31 € 50,34
Verwachte bezorgdatum: 22-07

Artikelomschrijving

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies todays biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others Harrison and Sullivan have made an exhaustive study of IAM and its implications for todays businesses.

Specificaties

Auteur Harrison, Suzanne S.
ISBN/EAN 9781118004531
Druk 1