Menu
Sluiten

International Business Strategy

Verbeke, A.
ISBN/EAN 9781107683099
Druk 2
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including management takeaways, key lessons that can be applied to MNEs and a wide range of online resources.
€ 47,64
€ 52,93
Op voorraad
Op voorraad. Vandaag besteld, uiterlijk 22-08 bezorgd
Aantal
Compleet
Alles voor jouw opleiding
24/7 op de hoogte
Volg je bestelling in Mijn Studystore
Op tijd
Bij je thuisbezorgd
Winkelwagen
Sluiten