• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Asking questions : the definitive guide to questionnaire design

Bradburn, n.m., b. wansink, s. sudman

9780787970888 - Asking questions : the definitive guide to questionnaire design

Artikelomschrijving

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Specificaties

Auteur Bradburn, n.m., b. wansink, s. sudman
ISBN/EAN 9780787970888
Druk 1
€ 37,03 € 41,14
Op voorraad. Verwachte bezorgdatum 27-03

Artikelomschrijving

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Specificaties

Auteur Bradburn, n.m., b. wansink, s. sudman
ISBN/EAN 9780787970888
Druk 1