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International cases in tourism management 2004

Horner, S.

9780750655149 - International cases in tourism management 2004
2e hands

Artikelomschrijving

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Specificaties

Auteur Horner, S.
ISBN/EAN 9780750655149
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Artikelomschrijving

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Specificaties

Auteur Horner, S.
ISBN/EAN 9780750655149