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Cross-media communications: an introduction to the art of creating intergrated media experieces

Davidson, D.

9780557285655 - Cross-media communications: an introduction to the art of creating intergrated media experieces

Artikelomschrijving

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Specificaties

Auteur Davidson, D.
ISBN/EAN 9780557285655
Druk 1
€ 23,20 € 25,78
Verwachte bezorgdatum: 10-10

Artikelomschrijving

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Specificaties

Auteur Davidson, D.
ISBN/EAN 9780557285655
Druk 1