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Strategic management of technology and innovation

White, m.

9780538481731 - Strategic management of technology and innovation
2e hands

Artikelomschrijving

The Strategic Management of Technology and Innovation, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organizations overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.

Specificaties

Auteur White, m.
ISBN/EAN 9780538481731
Druk 2
€ 81,09 € 90,10
Verwachte bezorgdatum: 25-06

Artikelomschrijving

The Strategic Management of Technology and Innovation, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organizations overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.

Specificaties

Auteur White, m.
ISBN/EAN 9780538481731
Druk 2