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Digital marketing

Wind, Jerry Mahajan, Vijay

9780471361220 - Digital marketing

Artikelomschrijving

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Specificaties

Auteur Wind, Jerry Mahajan, Vijay
ISBN/EAN 9780471361220
Druk 1
€ 43,39 € 48,21
Verwachte bezorgdatum: 02-10

Artikelomschrijving

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Specificaties

Auteur Wind, Jerry Mahajan, Vijay
ISBN/EAN 9780471361220
Druk 1