Developing products in half the time new rules, new tools
Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith Donald G. Reinertsen This is an exceptional book! Get a new highlighter before you start. There are so many ah has in each chapter you will never make it through with an old one. Don LaCombe, Ford Motor Company, Product Development Process Leadership An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue. Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company This is practical, useful stuff for people competing in highly competitive fast moving business. Dr. Paul Borrill, Chief Scientist, Sun Microsystems 3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment. Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time.