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Seducing the subconscious: the psychology of emotional influence in

Heath, r.

9780470974889 - Seducing the subconscious: the psychology of emotional influence in
2e hands

Artikelomschrijving

Our relationship with ads: its complicated A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationship to advertising. Robert Heath usesapproaches from experimental psychology and cognitive neuroscienceto outline his theory of the subconscious influence of advertisingin its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising isevolving, noting especially the ethical implications of itsdevelopment. Supported by current research, Seducing theSubconscious shows us just how strange and complicated ourrelationship is with the ads we see every day.

Specificaties

Auteur Heath, r.
ISBN/EAN 9780470974889
Niet meer bestelbaar

Artikelomschrijving

Our relationship with ads: its complicated A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationship to advertising. Robert Heath usesapproaches from experimental psychology and cognitive neuroscienceto outline his theory of the subconscious influence of advertisingin its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising isevolving, noting especially the ethical implications of itsdevelopment. Supported by current research, Seducing theSubconscious shows us just how strange and complicated ourrelationship is with the ads we see every day.

Specificaties

Auteur Heath, r.
ISBN/EAN 9780470974889