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Business Development

Sorensen, Hans Eibe

9780470683668 - Business Development
2e hands

Artikelomschrijving

This textbook answers the basic questions: Whatis business development? What does the businessdeveloper do? and What characterises good, structured, effectivebusiness development? Distinguishing business developmentand the tasks of the business developer from traditional approachesof strategic management, entrepreneurship, and strategic marketing,this textbook will enable the market-oriented business developer toconceive, craft, and implement superior business plans. The book is divided into three modules focusing on themarket-oriented business developer s mindset, on providing astate-of-the-art toolbox for careful strategic analyses anddecisions, and lastly on the critical aspects of business plans andtheir content. The approach of the book is focused and selective in its choice ofcontent and provides a cumulative development of the relevanttopics. Each chapter includes an implications for themarket-oriented business developer at the end to enhance astudent s learning. The content of the book is applicable to any new businessventure as well as for the development and implementation of growthopportunities in mature organizations.

Specificaties

Auteur Sorensen, Hans Eibe
ISBN/EAN 9780470683668
Niet meer bestelbaar

Artikelomschrijving

This textbook answers the basic questions: Whatis business development? What does the businessdeveloper do? and What characterises good, structured, effectivebusiness development? Distinguishing business developmentand the tasks of the business developer from traditional approachesof strategic management, entrepreneurship, and strategic marketing,this textbook will enable the market-oriented business developer toconceive, craft, and implement superior business plans. The book is divided into three modules focusing on themarket-oriented business developer s mindset, on providing astate-of-the-art toolbox for careful strategic analyses anddecisions, and lastly on the critical aspects of business plans andtheir content. The approach of the book is focused and selective in its choice ofcontent and provides a cumulative development of the relevanttopics. Each chapter includes an implications for themarket-oriented business developer at the end to enhance astudent s learning. The content of the book is applicable to any new businessventure as well as for the development and implementation of growthopportunities in mature organizations.

Specificaties

Auteur Sorensen, Hans Eibe
ISBN/EAN 9780470683668