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The fine art of success - how learning great art can create great business

Anderson

9780470661062 - The fine art of success - how learning great art can create great business
2e hands

Artikelomschrijving

Youve read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youll be eager to apply.

Specificaties

Auteur Anderson
ISBN/EAN 9780470661062
Niet meer bestelbaar

Artikelomschrijving

Youve read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youll be eager to apply.

Specificaties

Auteur Anderson
ISBN/EAN 9780470661062