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Our Iceberg is Melting

Kotter, John,
ISBN/EAN 9780399563911
Druk 1
A new edition of the classic business parable that has sold more than a million copies since 2006. For the past decade, millions of managers have found inspiration and guidance from John Kotter's highly acclaimed business fable,Our Iceberg is Melting. Based on his award-winning research at Harvard Business School, it has helped thousands of organizations cope with rapid and unwelcome change. The fable is about a penguin colony in Antarctica, where a group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem that threatens their home... and pretty much no one listens to him. The penguin characters -- Fred, Alice, Louis, Buddy, the Professor, and NoNo -- will remind readers of people they know at work, and maybe even themselves. The problem of resistance to change in the face of major obstacles may seem depressingly familiar. But the penguins ultimately handle their very real challenges better than most humans. Our Iceberg is Melting can be enjoyed as a story while also providing invaluable guidance for a world that keeps moving fast and faster.
€ 20,57
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