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Advertsing: Concept and Copy

Felton  |  eBook

9780393733761 - Advertsing: Concept and Copy
2e hands

Artikelomschrijving

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Specificaties

Auteur Felton
ISBN/EAN 9780393733761
Druk 2
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
€ 43,00
Direct beschikbaar

Artikelomschrijving

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Specificaties

Auteur Felton
ISBN/EAN 9780393733761
Druk 2
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig