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The art of immersion: how the digital generation is remaking hollywood,

Rose, frank

9780393341256 - The art of immersion: how the digital generation is remaking hollywood,

Artikelomschrijving

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Specificaties

Auteur Rose, frank
ISBN/EAN 9780393341256
Druk 1
€ 15,68 € 17,42
Verwachte bezorgdatum: 03-09

Artikelomschrijving

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Specificaties

Auteur Rose, frank
ISBN/EAN 9780393341256
Druk 1