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Principles of Marketing

Kotler, philip

9780273786993 - Principles of Marketing

Artikelomschrijving

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Specificaties

Auteur Kotler, philip
ISBN/EAN 9780273786993
Druk 15
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Uitverkocht
Nieuwe editie
€ 71,37 € 79,30
Op voorraad. Verwachte bezorgdatum: 15-05

Artikelomschrijving

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Specificaties

Auteur Kotler, philip
ISBN/EAN 9780273786993
Druk 15