• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Strategic marketing problems

Kerin, roger a.

9780273768944 - Strategic marketing problems
2e hands

Artikelomschrijving

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what theyve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Specificaties

Auteur Kerin, roger a.
ISBN/EAN 9780273768944
Druk 13
Uitverkocht

Artikelomschrijving

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what theyve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Specificaties

Auteur Kerin, roger a.
ISBN/EAN 9780273768944
Druk 13