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Global Marketing Management

Keegan, Warren J.,

9780273768685 - Global Marketing Management
2e hands

Artikelomschrijving

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Specificaties

Auteur Keegan, Warren J.,
ISBN/EAN 9780273768685
Niet meer bestelbaar

Artikelomschrijving

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Specificaties

Auteur Keegan, Warren J.,
ISBN/EAN 9780273768685