Essentials of global marketing
Artikelomschrijving
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Specificaties
| Auteur | Hollensen, s. |
| ISBN/EAN | 9780273756545 |
Artikelomschrijving
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Specificaties
| Auteur | Hollensen, s. |
| ISBN/EAN | 9780273756545 |