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Strategies for e-business: concepts and cases

Tawfik, J.

9780273710288 - Strategies for e-business: concepts and cases

Artikelomschrijving

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Specificaties

Auteur Tawfik, J.
ISBN/EAN 9780273710288
Druk 2
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Artikelomschrijving

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Specificaties

Auteur Tawfik, J.
ISBN/EAN 9780273710288
Druk 2