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Essentials of marketing research

PROCTOR

9780273694946 - Essentials of marketing research

Artikelomschrijving

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Specificaties

Auteur PROCTOR
ISBN/EAN 9780273694946
Druk 4
€ 78,52 € 87,24
Verwachte bezorgdatum: 01-10

Artikelomschrijving

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Specificaties

Auteur PROCTOR
ISBN/EAN 9780273694946
Druk 4