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Design in business strategic innovation through design

Bruce, M. Bessant, J.R. Nicholas, O.

9780273643746 - Design in business strategic innovation through design

Artikelomschrijving

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyones concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.

Specificaties

Auteur Bruce, M. Bessant, J.R. Nicholas, O.
ISBN/EAN 9780273643746
Druk 1
€ 72,39 € 80,43
Verwachte bezorgdatum: 18-03

Artikelomschrijving

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyones concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.

Specificaties

Auteur Bruce, M. Bessant, J.R. Nicholas, O.
ISBN/EAN 9780273643746
Druk 1