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Marketing nutrition: soy, functional foods, biotechnology, and obesity

Wansink, B.

9780252074554 - Marketing nutrition: soy, functional foods, biotechnology, and obesity
2e hands

Artikelomschrijving

Wansink argues that the challenge in marketing nutrition lies in leveraging new tools of consumer psychology & by applying the lessons of failures & successes in the past. Tools & insights that have helped make less nutritious products popular offer the best opportunity to bring people to a nutritious lifestyle.

Specificaties

Auteur Wansink, B.
ISBN/EAN 9780252074554
Niet meer bestelbaar

Artikelomschrijving

Wansink argues that the challenge in marketing nutrition lies in leveraging new tools of consumer psychology & by applying the lessons of failures & successes in the past. Tools & insights that have helped make less nutritious products popular offer the best opportunity to bring people to a nutritious lifestyle.

Specificaties

Auteur Wansink, B.
ISBN/EAN 9780252074554