Sensory marketing
Artikelomschrijving
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.
Specificaties
| Auteur | Hulten, b. broweus, n. dijk, m. van |
| ISBN/EAN | 9780230576575 |
Artikelomschrijving
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.
Specificaties
| Auteur | Hulten, b. broweus, n. dijk, m. van |
| ISBN/EAN | 9780230576575 |