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Customer Experience: Future Trends and Insights

Shaw, Colin Dibeehi, Qaalfa Walden, Steven

9780230247819 - Customer Experience: Future Trends and Insights

Artikelomschrijving

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Specificaties

Auteur Shaw, Colin Dibeehi, Qaalfa Walden, Steven
ISBN/EAN 9780230247819
Druk 1
€ 58,35 € 64,83
Verwachte bezorgdatum: 29-12

Artikelomschrijving

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Specificaties

Auteur Shaw, Colin Dibeehi, Qaalfa Walden, Steven
ISBN/EAN 9780230247819
Druk 1