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City branding

Dinnie, k.

9780230241855 - City branding
2e hands

Artikelomschrijving

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Specificaties

Auteur Dinnie, k.
ISBN/EAN 9780230241855
Druk 1
€ 116,70 € 129,67
Verwachte bezorgdatum: 17-12

Artikelomschrijving

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Specificaties

Auteur Dinnie, k.
ISBN/EAN 9780230241855
Druk 1