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The economy of brands

Lindemann, j.

9780230232501 - The economy of brands
2e hands

Artikelomschrijving

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Specificaties

Auteur Lindemann, j.
ISBN/EAN 9780230232501
Druk 1
€ 58,35 € 64,83
Verwachte bezorgdatum: 21-12

Artikelomschrijving

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Specificaties

Auteur Lindemann, j.
ISBN/EAN 9780230232501
Druk 1