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Beyond hofstede: culture frameworks for global marketing and management

Nakata, c.

9780230202399 - Beyond hofstede: culture frameworks for global marketing and management
2e hands

Artikelomschrijving

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Specificaties

Auteur Nakata, c.
ISBN/EAN 9780230202399
Niet meer bestelbaar

Artikelomschrijving

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Specificaties

Auteur Nakata, c.
ISBN/EAN 9780230202399