Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research. Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others.
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Social Research Methods
This best-selling introduction to research methods provides students and researchers with unrivalled coverage of both quantitative and qualitative methods, making it invaluable for anyone embarking on social research. Bridging the gap between theory and practice, Social Research Methods is packed full of engaging examples and practical tips to equip students with the tools and knowledge needed for them to complete their own research projects. In addition to providing practical advice, Bryman deftly explores the nature of social research and the wider issues impinging on it. This book is supported by an Online Resource Centre, which includes: For Students * A researcher's toolkit to take students step by step through the research process * Multiple choice questions to help students test their knowledge and understanding * A guide to using Excel in data analysis to help develop analytical skills For Lecturers * A test bank of questions which can be customized to meet teaching needs * PowerPoint slides for each chapter * New seminar outlines including suggested activities and tasks * New exam and course work questions to set in class