Fame and fortune how successful companies build winning reputations
Artikelomschrijving
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Specificaties
| Auteur | Fombrun, C.J. . Riel, C. |
| ISBN/EAN | 9780137144419 |
Artikelomschrijving
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Specificaties
| Auteur | Fombrun, C.J. . Riel, C. |
| ISBN/EAN | 9780137144419 |