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Strategy and the business landscape

Ghemawat, P.
ISBN/EAN 9780136015550
Druk 3
KEY BENEFIT Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.KEY TOPICS Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.MARKET This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
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