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Strategic Management : Concepts

Frank T. Rothaermel  |  eBook

9780077185237 - Strategic Management : Concepts
2e hands

Artikelomschrijving

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

Specificaties

Auteur Frank T. Rothaermel
ISBN/EAN 9780077185237
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
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Artikelomschrijving

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

Specificaties

Auteur Frank T. Rothaermel
ISBN/EAN 9780077185237
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig