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Crafting and executing strategy: the quest for competitive advantage: concepts and cases

Alex Janes  |  eBook

9780077152673 - Crafting and executing strategy: the quest for competitive advantage: concepts and cases
2e hands

Artikelomschrijving

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Specificaties

Auteur Alex Janes
ISBN/EAN 9780077152673
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
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Artikelomschrijving

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Specificaties

Auteur Alex Janes
ISBN/EAN 9780077152673
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig