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Analysis For Marketing Planning

Lehmann, Donald R.

9780073529844 - Analysis For Marketing Planning

Artikelomschrijving

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Specificaties

Auteur Lehmann, Donald R.
ISBN/EAN 9780073529844
Druk 7
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Artikelomschrijving

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Specificaties

Auteur Lehmann, Donald R.
ISBN/EAN 9780073529844
Druk 7