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Public Relations: The Profession And The Practice

Lattimore, Dan

9780073512051 - Public Relations: The Profession And The Practice

Artikelomschrijving

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Specificaties

Auteur Lattimore, Dan
ISBN/EAN 9780073512051
Druk 4
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Artikelomschrijving

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Specificaties

Auteur Lattimore, Dan
ISBN/EAN 9780073512051
Druk 4