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A Creator's Guide to Transmedia Storytelling

Phillips, Andrea

9780071791526 - A Creator's Guide to Transmedia Storytelling
2e hands

Artikelomschrijving

This is the First How-To Strategy Guide to Transmedia Storytelling. "Phillips' book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story". (David Gale, Executive Vice President, MTV Cross Media). "Transmedia storytelling is a bold and exciting new arena for creativity and innovation...Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling". (Michelle Satter, Founding Director, Sundance Institute Feature Film Program). "An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" (Jeff Gomez, CEO, Starlight Runner Entertainment). "A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling". (C. C. Chapman, coauthor of "Content Rules" and "Amazing Things Will Happen"). It includes Q&A sessions with the world's leading experts in transmedia storytelling. About the Book: What is transmedia storytelling and what can it do for you? It's the buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need "A Creator's Guide to Transmedia Storytelling?" If you want to attract, engage, and captivate your audience, you need this book. Written

Specificaties

Auteur Phillips, Andrea
ISBN/EAN 9780071791526
Druk 1
Uitverkocht

Artikelomschrijving

This is the First How-To Strategy Guide to Transmedia Storytelling. "Phillips' book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story". (David Gale, Executive Vice President, MTV Cross Media). "Transmedia storytelling is a bold and exciting new arena for creativity and innovation...Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling". (Michelle Satter, Founding Director, Sundance Institute Feature Film Program). "An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" (Jeff Gomez, CEO, Starlight Runner Entertainment). "A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling". (C. C. Chapman, coauthor of "Content Rules" and "Amazing Things Will Happen"). It includes Q&A sessions with the world's leading experts in transmedia storytelling. About the Book: What is transmedia storytelling and what can it do for you? It's the buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need "A Creator's Guide to Transmedia Storytelling?" If you want to attract, engage, and captivate your audience, you need this book. Written

Specificaties

Auteur Phillips, Andrea
ISBN/EAN 9780071791526
Druk 1