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The strategic partnering handbook

Lendrum, T.

9780070998704 - The strategic partnering handbook

Artikelomschrijving

The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, todays rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

Specificaties

Auteur Lendrum, T.
ISBN/EAN 9780070998704
Druk 4
€ 48,96 € 54,40
Verwachte bezorgdatum: 03-10

Artikelomschrijving

The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, todays rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

Specificaties

Auteur Lendrum, T.
ISBN/EAN 9780070998704
Druk 4