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Maslen, Andy,
ISBN: 9780749483661

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf...  Read more

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Perry, Greg,
ISBN: 9780789751980

Updated for C11 Write powerful C programs...without becoming a technical expert! This book is the fastest way to get comfortable with C, one incredibly clear and easy step at a time...  Read more

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Grupen, Claus
ISBN: 9783540253129

Describes the branch of astronomy in which processes in the universe are investigated with experimental methods employed in particle-physics experiments...  Read more

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Berthold, Michael R. Hoeppner, Frank Klawonn, Frank Silip, Rosario
ISBN: 9783030455736

Making use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem...  Read more

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Mcelroy, Kathryn,
ISBN: 9781491954089

Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead...  Read more

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Deardorff, Darla K.
ISBN: 9781579228040

The development of cultural competence is becoming ever more important in our rapidly changing-and digitally expanding-world, not only in the intercultural field, but also in a variety of areas including business and higher education...  Read more

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Trivedi, Vinay,
ISBN: 9781484243237

Things you've done online: ordered a pizza, checked the weather, booked a hotel, and reconnected with long-lost friends...  Read more

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Natario, J.
ISBN: 9783642214516

"General Relativity Without Calculus" offers a compact but mathematically correct introduction to the general theory of relativity, assuming only a basic knowledge of high school mathematics and physics...  Read more

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Nick Srnicek,
ISBN: 9781509504879

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on...  Read more

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Huggett, Richard John
ISBN: 9781138940659

The new fourth edition of Fundamentals of Geomorphology continues to provide a comprehensive introduction to the subject by discussing the latest developments in the field, as well as covering the basics of Earth surface forms and processes...  Read more

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Castro, Peter Huber, Michael E.
ISBN: 9781260085105

Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide...  Read more

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The bestselling beginner Arduino guide, updated with new projects! Exploring Arduino makes electrical engineering and embedded software accessible...  Read more

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Powers, David
ISBN: 9781430210115

With the surge of popularity of PHP 5, object-oriented programming is now an important consideration for PHP developers...  Read more

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ADOBE
ISBN: 9780321929600

The fastest, easiest, most comprehensive way to learn Adobe After Effects CC Classroom in a Book(R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts...  Read more

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Weygandt, Jerry J.
ISBN: 9780470083604

Updated with the latest developments in the accounting and hospitality fields, Hospitality Financial Accounting, Second Edition covers the basics of financial accounting and then walks you through analyzing financial statements and dealing with the daily issues youll face on the job...  Read more

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Smith, s. , watson, j.
ISBN: 9780816669868

With the memoir boom, life storytelling has become ubiquitous and emerged as a distinct field of study...  Read more

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Francis D. K. Ching,
ISBN: 9781119508595

THE CLASSIC GUIDE TO DRAWING FOR DESIGNERS, REVISED AND UPDATED TO INCLUDE CURRENT DIGITAL-DRAWING TECHNIQUES Hand drawing is an integral part of the design process and central to the architecture profession...  Read more

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Kuhn, Karl F. Noschese, Frank
ISBN: 9781119629900

Basic Physics: A Self-Teaching Guide, Third Edition is the most practical, complete, and easy-to-use guide available for understanding physics and the physical world...  Read more

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This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever...  Read more

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Harrison Walter T, Horngren Charles T, Thomas William C, Tietz Wendy M
ISBN: 9781292211251

For introductory courses in Financial Accounting. This package includes MyLab. A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and Careers Financial Accounting gives readers a solid foundation in the fundamentals of accounting and the basics of Financial Statements, and then builds upon that foundation to offer more advanced/challenging concepts and problems...  Read more

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