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Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf... Read more
Updated for C11 Write powerful C programs...without becoming a technical expert! This book is the fastest way to get comfortable with C, one incredibly clear and easy step at a time... Read more
Describes the branch of astronomy in which processes in the universe are investigated with experimental methods employed in particle-physics experiments... Read more
Making use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem... Read more
Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead... Read more
The development of cultural competence is becoming ever more important in our rapidly changing-and digitally expanding-world, not only in the intercultural field, but also in a variety of areas including business and higher education... Read more
Things you've done online: ordered a pizza, checked the weather, booked a hotel, and reconnected with long-lost friends... Read more
"General Relativity Without Calculus" offers a compact but mathematically correct introduction to the general theory of relativity, assuming only a basic knowledge of high school mathematics and physics... Read more
What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on... Read more
The new fourth edition of Fundamentals of Geomorphology continues to provide a comprehensive introduction to the subject by discussing the latest developments in the field, as well as covering the basics of Earth surface forms and processes... Read more
Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide... Read more
The bestselling beginner Arduino guide, updated with new projects! Exploring Arduino makes electrical engineering and embedded software accessible... Read more
With the surge of popularity of PHP 5, object-oriented programming is now an important consideration for PHP developers... Read more
The fastest, easiest, most comprehensive way to learn Adobe After Effects CC Classroom in a Book(R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts... Read more
Updated with the latest developments in the accounting and hospitality fields, Hospitality Financial Accounting, Second Edition covers the basics of financial accounting and then walks you through analyzing financial statements and dealing with the daily issues youll face on the job... Read more
With the memoir boom, life storytelling has become ubiquitous and emerged as a distinct field of study... Read more
THE CLASSIC GUIDE TO DRAWING FOR DESIGNERS, REVISED AND UPDATED TO INCLUDE CURRENT DIGITAL-DRAWING TECHNIQUES Hand drawing is an integral part of the design process and central to the architecture profession... Read more
Basic Physics: A Self-Teaching Guide, Third Edition is the most practical, complete, and easy-to-use guide available for understanding physics and the physical world... Read more
This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever... Read more
For introductory courses in Financial Accounting. This package includes MyLab. A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and Careers Financial Accounting gives readers a solid foundation in the fundamentals of accounting and the basics of Financial Statements, and then builds upon that foundation to offer more advanced/challenging concepts and problems... Read more