• Free shipping
  • More than one million students ordered here

Scenario-based Strategic Planning

Schwenker, B Wulf, T  |  ebook

9783658028756 - Scenario-based Strategic Planning
Secondhand

Article description

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Specifications

Author Schwenker, B Wulf, T
ISBN/EAN 9783658028756
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Specifications

Author Schwenker, B Wulf, T
ISBN/EAN 9783658028756
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual