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Research methods and techniques in public relations

Sahin, Emine Aydin, Bayram

9783631718766 - Research methods and techniques in public relations
Secondhand

Article description

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Specifications

Author Sahin, Emine Aydin, Bayram
ISBN/EAN 9783631718766
Can't be ordered

Article description

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Specifications

Author Sahin, Emine Aydin, Bayram
ISBN/EAN 9783631718766