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Marketing across cultures

Trompenaars, F.

9781841124711 - Marketing across cultures
Secondhand

Article description

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Specifications

Author Trompenaars, F.
ISBN/EAN 9781841124711
Can't be ordered

Article description

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Specifications

Author Trompenaars, F.
ISBN/EAN 9781841124711