Advertising & the mind of the consumer
Article description
Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.
Specifications
| Author | Sutherland |
| ISBN/EAN | 9781741755992 |
Article description
Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.
Specifications
| Author | Sutherland |
| ISBN/EAN | 9781741755992 |