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Social Media Marketing: Theories and Applications

Dahl, Stephan,

9781529720822 - Social Media Marketing: Theories and Applications
Secondhand

Article description

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Specifications

Author Dahl, Stephan,
ISBN/EAN 9781529720822
Can't be ordered

Article description

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Specifications

Author Dahl, Stephan,
ISBN/EAN 9781529720822