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Corporate Communication

Arganti, Paul A.  |  ebook

9781526894526 - Corporate Communication
Secondhand

Article description

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Specifications

Author Arganti, Paul A.
ISBN/EAN 9781526894526
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Specifications

Author Arganti, Paul A.
ISBN/EAN 9781526894526
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual