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When Sport Meets Business

Wagner, Ulrik  |  ebook

9781473988163 - When Sport Meets Business
Secondhand

Article description

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into aámajor global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment û Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry

Specifications

Author Wagner, Ulrik
ISBN/EAN 9781473988163
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into aámajor global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment û Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry

Specifications

Author Wagner, Ulrik
ISBN/EAN 9781473988163
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual