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International Marketing Strategy: Analysis, Development & Implementation

Doole, Isobel Lowe, Robin Kenyon, Alexandra  |  ebook

9781473758780 - International Marketing Strategy: Analysis, Development & Implementation
Secondhand

Article description

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Specifications

Author Doole, Isobel Lowe, Robin Kenyon, Alexandra
ISBN/EAN 9781473758780
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Specifications

Author Doole, Isobel Lowe, Robin Kenyon, Alexandra
ISBN/EAN 9781473758780
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual