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Encyclopedia of Public Relations

Heath, Robert L.

9781452240794 - Encyclopedia of Public Relations
Secondhand

Article description

The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.

Specifications

Author Heath, Robert L.
ISBN/EAN 9781452240794
Can't be ordered

Article description

The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.

Specifications

Author Heath, Robert L.
ISBN/EAN 9781452240794