Basic marketing research
Article description
Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because its written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.
Specifications
| Author | Churchill, G. Brown, T. Roche, M. |
| ISBN/EAN | 9781439041406 |
Article description
Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because its written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.
Specifications
| Author | Churchill, G. Brown, T. Roche, M. |
| ISBN/EAN | 9781439041406 |